IGAD Training Empowers Women and Youth in Digital Trade
The digital economy is rapidly changing how businesses operate and connect with customers. For entrepreneurs, especially women and young people in East Africa, understanding and using digital tools is key to growth. The Intergovernmental Authority on Development (IGAD) is offering a special program to help these entrepreneurs succeed in the world of digital trade. This initiative, the IGAD In-Country Training and Mentorship for Women and Youth MSMEs on Gender-Sensitive Digital Trade 2026, aims to build essential skills and provide ongoing support.
This program is part of the Horn of Africa Digital Market Integration (HDMI) Project. It focuses on equipping micro, small, and medium enterprises (MSMEs) with the knowledge they need to use digital trade, e-commerce, and digital financial services. By doing so, it helps them access wider markets and take advantage of opportunities created by initiatives like the African Continental Free Trade Area (AfCFTA). The training will take place from July to December 2026 across several IGAD member states.
About IGAD and the HDMI Project
IGAD is an organization that works to promote peace, security, and economic cooperation in the Horn of Africa and East Africa. The HDMI Project, which this training falls under, aims to create a more connected and inclusive digital market in the region. This project is active in Djibouti, Ethiopia, Somalia, and South Sudan. Its broader goals include improving digital trade systems, e-commerce, cybersecurity, and digital entrepreneurship. The program also supports goals set by the AfCFTA and IGAD’s own strategic plans.
Why This Training Program Matters
Digital trade is a fast-growing sector in Africa. Businesses that use e-commerce platforms, digital payment systems, and online marketing are finding new ways to reach customers and grow. However, many women and youth entrepreneurs face challenges. These include a lack of digital skills, limited access to technology, and difficulty getting financial services. This IGAD program is designed to directly address these issues by providing practical training and support.
Program Objectives
The main goals of this training program are to:
- Strengthen the digital trade abilities of women and youth-led MSMEs.
- Encourage women’s participation in digital economies.
- Improve access to digital financial services.
- Support businesses in using e-commerce platforms.
- Help entrepreneurs improve their financial and business management skills.
- Expand access to regional and international markets.
- Enable participation in AfCFTA trade opportunities.
- Build networks of entrepreneurs across the region.
Training Structure and Format
The program uses a blended learning approach, combining in-person workshops with online mentorship.
In-Person Training Workshops
Participants will attend a three-day workshop in their country. These sessions are designed for active learning, practical application of digital tools, and networking with other entrepreneurs. The training will use the Gender Action Learning System (GALS) methodology, which is a participatory approach focused on gender-sensitive economic empowerment.
Online Mentorship and Follow-Up Sessions
After the in-person workshops, participants will continue to receive support through online mentorship. These sessions will reinforce what was learned, offer ongoing advice, and facilitate continued knowledge sharing and collaboration among participants. This approach ensures that the learning has a lasting impact.
Training Locations
The in-person training workshops will be held in the following cities between July and December 2026:
- Djibouti, Djibouti
- Addis Ababa, Ethiopia
- Nairobi, Kenya
- Mogadishu, Somalia
- Juba, South Sudan
- Port Sudan, Sudan
- Kampala, Uganda
What Participants Will Learn
The training covers several key areas important for digital entrepreneurship:
Digital Financial Services
Participants will learn about mobile money systems, digital payment platforms, and how to use financial tools for business. They will also cover secure financial practices for online transactions.
E-Commerce and Online Business Opportunities
This part of the training focuses on how to sell products online, use e-commerce platforms effectively, and understand different digital business models. It also covers how to engage with customers online.
Digital Marketing Strategies
Entrepreneurs will gain skills in social media marketing, building an online brand, and reaching target audiences through digital channels. Content marketing and audience engagement techniques will also be discussed.
Financial Literacy and Business Management
The program aims to improve participants’ financial planning, budgeting, and revenue management skills. It will also help them make better business decisions for long-term sustainability.
Safe Participation in Digital Spaces
Participants will learn about basic cybersecurity, protecting their online privacy, and how to communicate securely in digital environments. This is important for building trust with customers.
Cross-Border Trade and AfCFTA Opportunities
The training will provide guidance on regional trade opportunities, preparing businesses for export, and understanding how to benefit from the AfCFTA. This can help entrepreneurs expand their reach across Africa.
Benefits of the Programme
Selected participants will gain several advantages from this program:
- Capacity Building: Develop practical digital trade skills that can directly improve business performance.
- Access to Mentorship: Receive ongoing support and guidance after the initial training.
- Networking Opportunities: Become part of a regional network of entrepreneurs and digital trade experts.
- Exposure to Regional Markets: Gain insights into market opportunities within Africa and beyond.
- Improved Financial Inclusion: Learn to use digital financial tools to manage and grow their businesses.
- Business Expansion Opportunities: Get support to scale their businesses using digital solutions.
- Free Participation: The program is completely free for selected applicants.
Eligibility Criteria
To apply, entrepreneurs must meet the following requirements:
- Be a woman or youth entrepreneur.
- Currently operate a micro, small, or medium enterprise (MSME).
- Possess a valid business license.
- Show a strong interest in digital trade and expanding their business online.
- Commit to attending the full three-day in-person workshop and online sessions.
IGAD notes that priority will be given to women entrepreneurs.
Who Should Apply?
This opportunity is ideal for women entrepreneurs, youth-led startups, MSME owners, and anyone looking to expand their business through digital channels and regional trade. It’s also beneficial for those interested in the AfCFTA.
Expected Outcomes
Upon completion, participants are expected to have stronger digital business skills, improved competitiveness, and increased participation in online and cross-border trade. They should also see improvements in financial management and digital literacy, leading to expanded market reach and better business growth. The program also aims to contribute to broader regional goals like economic integration and youth employment.
Application Deadline
The deadline to submit applications for this program is June 13, 2026. Early applications are encouraged due to anticipated high interest.
How to Apply
Interested applicants should complete the online application form available on the official IGAD application portal. The link is provided on the IGAD website.
Important Notes
Participation is free for those selected. Only shortlisted candidates will be contacted. Full attendance at all program sessions is expected.
Frequently Asked Questions
What is the main goal of the IGAD training program?
The main goal is to strengthen the digital trade abilities of women and youth-led businesses, encouraging their participation in digital economies and helping them access wider markets.
Who is eligible to apply for this training?
Eligible applicants are women or youth entrepreneurs who currently operate a micro, small, or medium enterprise (MSME), have a valid business license, and are keen on digital trade.
How is the training delivered?
The training uses a blended approach, including a three-day in-person workshop in their country and ongoing online mentorship sessions.
Is there a cost to participate in the IGAD training?
No, participation in the program is completely free for selected applicants.
